Aristotle laid down the groundwork for persuasive communication in the 4th century. Although times have changed, effective communication has not. Evaluate the way you communicate with your users, on the same basic principles as Aristotle stated in the 4th century. Place yourself in the users’ shoes. Now put a Score in each of the 3 parts, from 1 to 10 individually. And now compare, explain and start a constructive discussion.